I popped along to Internet World this morning and went to a couple of seminars. The first one, which was absolutely packed, I went to was called 'Social Networking - Is there space for the marketer in the user controlled environment?' It was presented by Caroline Vogt, Head of International Research EMEA & Americas, MSN and she looked primarily at the way big Brands create online communities (blogs etc) to drive interest in their products. It was very interesting and I particularly liked her handy tips (which I think are applicable to anyone blogging) for marketing in a Web 2.0 world where 'conversation is king'.
1. be creative
2. be honest and courteous
3. prove your individuality
4. be conscious of your audience
5. update regularly
I just have to try and stick to them now...
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